5 Instagram SEO Tips To Increase Your Reach in 2022

Understanding Instagram SEO can  help you increase your reach, visibility and engagement on Instagram.

5 Instagram SEO Tips To Increase Your Reach in 2022

Instagram has about  1 billion monthly active users, making it great platform for you to reach your target audience but majority of it users are businesses.

There are millions of businesses of business who use this platform to reach out to target audience, so how do you standout.

You can standout with Instagram SEO.

Having you content show  up on Instagram search results can help you reach a wider audience who would be interested in your product or services organically.

As a business owner Instagram SEO is very vital for your business if you want to get more engagement on your Instagram post which will eventually lead to an increase in sales.

What is Instagram SEO?

Hashtags and user accounts were the only option you can use to search for businesses or users on Instagram.

But Instagram has added another Feature to enable its user to search based by interest rather than just hashtags and user account.

Instagram SEO is the process of optimizing your account and content on Instagram so that  it can be found on search results.

If your account and content is well optimized when someone searches for a relevant keyword similar to what you offer in the Instagram search box then it will appear in the top section of the search result.

As Instagram users are  being able to search by interests this will expand your options, allowing you to delve in and explore keywords that are relevant to what you offer without being limited by specific hashtags.

Because users can search for for specific topics or by interest on Instagram just as Google.

How can you create content on Instagram that is optimized for users who are searching by interest?

5 Instagram SEO strategy to increase your reach

Regarding how to improve your Instagram SEO, particularly with the “search by interest feature” all comes down to what you post and what your content is all about and how you approach Instagram as a business.

1. Optimize your Instagram profile for search

It is very important to optimize your  Instagram profile for search because when people search for a particular keyword on Instagram just like Google, Instagram go through millions of accounts to find the keyword relevant to what that people are looking for.

So, any account on Instagram that contains that keyword will show up in  the search result.

Therefore the best place to include relevant keywords and search terms is in your Instagram profile which is also know as your  Instagram Bio.

Also Instagram SEO begins with you Instagram handle, you must choose an Instagram handle and profile name relevant to what you offer.

For example, when i searched for the keyword marketing if you noticed in the image below, all of the accounts that appeared in the top search results for marketing, have marketing keywords either in their Instagram profile name, handle or bio.

Always ensure that your Instagram handle and bio contains keywords that are relevant to you offer because this will improve the chances of your business being discover.

2. Use relevant keywords on your Caption

Writing relevant and descriptive caption can increase your content visibility on Instagram especially on Instagram explore page.

This is because Instagram explore page algorithm learns from  the action people take on the app such as the account people follow and the post they like or comment on in order to identify what content interest them.

This is the reason why your explore page of Instagram users are completely different from one another because it is specifically tailored to their their interest.

Instagram uses machine learning to determine what content to display on explore page, and it focuses on the most relevant accounts based on individual interests; rather than the individual posts.

For example if you show interest in “Marketing” this will serve as a trigger for Instagram and they will deliver content from accounts that often post on marketing.

How does Instagram determine account that post on Marketing?

They use a machine learning to identify accounts that are similar in content.

This implies that Instagram evaluates keywords on accounts to determine how relevant they are to one another, while some of those keywords are derived from an accounts name, username and bio others are derived from your post caption.

When you write captions that are descriptive of your business  Instagram will identify this and group you with accounts that are similar to yours.

There by using relevant, descriptive keywords in your Instagram captions, you increase your chances of appearing on the Explore page of users who have previously expressed an interest in topics related to those keywords.

3. Use hashtags that are relevant to your products or services

Using hashtags that relevant to what you offer on your content on Instagram is still one of the best ways to reach new audience.

This can lead to an increase in engagement, followers, and customers for business.

When using hashtags do not use hashtags that are not relevant to your content or what you offer.

use hashtags that are well-known in your niche, research for hashtags that your target audience using to conduct their search or businesses similar to what you offer are using.

This will broaden your discoverability and make it easily for  people to discover what your business easily.

In addition, you should never use too many hashtags, your hashtags should be between 3-5.

Always remember that, hashtag is a tool that provides context about your post and supports delivering your content to people who are interested in a particular topic.

Therefore your content and the way people interact with it can affect the distribution more than the hashtags.

4. Use alt text to your images

The alt text on Instagram is the same as the alt text on the web.

It is a new feature on Instagram which is used to describe an image or video.

It allows you to write custom alternative text so you can add a  detailed description of your photos or videos

This feature was mainly designed for Instagram users that are visually impaired but it can also be use for SEO.

Instagram creates an automatic alternative so they can hear description of photos through screen reader

The alt text uses  an object recognition technology to generate an automatic description of each photo as they browse through the app.

Alt text provides information to Instagram algorithm and search results about the content of your photo and this will help Instagram better understand what is in your content and therefore understand if it is relevant to a specific search.

That is why it is important to create an alt text whenever you upload a photo a a video on Instagram or Instagram might just automatically generate one for you and sometimes  an automatic generated alt text might not be relevant to your photo or video.

Instagram SEO

5. Keep a high-quality account

Instagram has community guidelines and this guidelines are used to determine search results on Instagram.

If your account violates these guidelines it will appear lower in search results or will not appear at all.

Always ensure that your content follows the Instagram community guideline.


Always that keywords are in your bio and description, and in your captions. You can use them naturally, in your sentences, but make sure the most important ones are near the top of your captions.

Also, don’t neglect

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